My intention with this blog is not to primarily use it as a venue to promote work done by my own company. However, I believe I need to make an exception when one of my newspapers does something that can be a lesson to the broader industry. Such a moment has occurred. Allow me to […]
How to cover breaking news online
November 10th, 2007 · No Comments
Tags: Best Practices · Breaking News · Ottaway
Brand that YouTube page
November 6th, 2007 · 3 Comments
For some time large media organizations such as NBC, BET, the Washington Post and even Al Jazeera have been building online audience via a presence on YouTube. Smaller news organizations should take advantage of the gains association with this popular site offers. Creating an account is free and easy, but don’t stop there. Before you […]
Tags: Audience Development · Branding · YouTube