editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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How to cover breaking news online

November 10th, 2007 · No Comments

My intention with this blog is not to primarily use it as a venue to promote work done by my own company. However, I believe I need to make an exception when one of my newspapers does something that can be a lesson to the broader industry. Such a moment has occurred. Allow me to […]

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Tags: Best Practices · Breaking News · Ottaway

Brand that YouTube page

November 6th, 2007 · 3 Comments

For some time large media organizations such as NBC, BET, the Washington Post and even Al Jazeera have been building online audience via a presence on YouTube. Smaller news organizations should take advantage of the gains association with this popular site offers. Creating an account is free and easy, but don’t stop there. Before you […]

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Tags: Audience Development · Branding · YouTube