OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me). On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of […]
Bad online practices from the New York Times
March 11th, 2008 · 5 Comments
Tags: Audience Development · Best Practices · Editor on the Verge · Editor on the verge · Metrics · technology · Tools · Traffic
How the newspaper industry squandered the writer’s strike
February 11th, 2008 · 3 Comments
I wonder if, during the height of the writer’s strike, newspapers missed out on an opportunity to reintroduce their printed products and/or websites to readers looking for alternatives to reruns and Reality TV? It just seems to me that, as more people were turning to their computers and/or picking up books, newspapers could have used […]
Tags: Audience Development · Industry · MySpace · Online · Traffic · Video · YouTube
Top 25 Newspapers With a Presence on YouTube
November 12th, 2007 · No Comments
The following are the YouTube profiles for the top 25 newspapers that are on the site. The rankings are based data compiled by Nielsen Online and reported in Editor and Publisher: NYTimes.com — http://youtube.com/thenewyorktimes washingtonpost.com — http://youtube.com/washingtonpost LA Times — http://youtube.com/losangelestimes SFGate.com/San Francisco Chronicle — http://youtube.com/user/SFChronicle Chicago Tribune — http://youtube.com/chicagotribune The Houston Chronicle — http://youtube.com/houstonchronicle
Editors: Let your video go
November 12th, 2007 · 2 Comments
I continue to be amazed and frustrated by just how many newspapers refuse to recognize the value of social networks. It seems as if the daily newspapers in the state where I live, New Jersey, are either blind to these opportunities or are still under the belief that they are operating in a bygone era. […]
Tags: Audience Development · Branding · Video