Despite what your local news station and newspaper might lead you to believe, poverty and hunger are issues year round and not just during Thanksgiving and Christmas. Your local food pantry appreciates your help now, but even more importantly, during the rest of the year when they’re not the center of attention. And community non-profits […]
Helped needed throughout the year
November 22nd, 2007 · No Comments
Tags: Annual Events · Local Newspapers
How newspapers can solve their “crime problem”
November 20th, 2007 · No Comments
Ok, so it didn’t take long for me to violate one of my own rules for this blog – thou shalt never point out a problem without offering a solution. In my Monday post “On Sunday, murder is an easy sale,†I wrote about how I believe that TV news and newspapers are drawn to […]
Tags: Best Practices · Mission
Do you publish in 3-D?
November 16th, 2007 · No Comments
I find one-dimensional articles disappointing; they cause newspapers to miss out on important opportunities to engage readers, to educate them and to keep them coming back for more. One-dimensional articles reek of laziness and, I would argue, can be the sign of an insecure newsroom. One-dimensional articles do not provide related links, do not include […]
Tags: Audience Development · Best Practices · Online