editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Bad online practices from the New York Times

March 11th, 2008 · 5 Comments

OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me). On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of […]

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Tags: Audience Development · Best Practices · Editor on the Verge · Editor on the verge · Metrics · technology · Tools · Traffic

Building a better annual package

November 11th, 2007 · No Comments

Veterans Day is an annual event, which means that in newsrooms throughout the country, editors planned (hopefully well in advance) their coverage for today and for Monday. Meetings were held with editors, reporters, designers and photographers to discuss what could be done for this year that differs from previous years. As you’ll see from just […]

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Tags: Annual Events · Best Practices

How to cover breaking news online

November 10th, 2007 · No Comments

My intention with this blog is not to primarily use it as a venue to promote work done by my own company. However, I believe I need to make an exception when one of my newspapers does something that can be a lesson to the broader industry. Such a moment has occurred. Allow me to […]

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Tags: Best Practices · Breaking News · Ottaway