editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Are your newspaper racks working for or against you?

December 22nd, 2007 · 7 Comments

I don’t know about you, but I would never buy something from a store whose sign was falling off, that had graffiti scrawled on its walls, a window that can barely be seen through and a door that was dented — not to mention products that weren’t always current or were frequently sold out. Yet […]

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Tags: Best Practices · Branding · Industry · Innovation · Local Newspapers