editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Walk your beat online

January 15th, 2008 · 3 Comments

So now that you’re publishing a weekly newsletter highlighting your work AND interacting with readers and potential readers AND you now have a double-sided business card that displays all the great ways people can interact with you AND you’ve become the envy of your colleagues and the pride of your editors, what’s left to do? […]

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Tags: Beat Development · Best Practices · Innovation · Online

Newsletters – your secret to developing sources

January 13th, 2008 · 6 Comments

OK, so enough talking about ways to save the newspaper industry or the local newspaper. How about spending some time on something way more important, like how to save and advance your own reporting career? Well I’ve got an idea that will impress your editors, make your colleagues jealous and even make your job easier. […]

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Tags: Audience Development · Beat Development · Best Practices · Branding · Innovation · Reporting

Are you setting yourself up for a “beat”down?

January 4th, 2008 · No Comments

One of the great things about your newspaper having a website is that the painful sting of getting beaten does not have to last a full day. It used to be that reporters would grab a copy of the competitor’s newspaper on the way to work, discover that they had been beaten and have to […]

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Tags: Beat Development · Best Practices · Breaking News · Google · Industry · Local Newspapers · Online · Reporting

Can you spare five minutes for a better story?

December 20th, 2007 · 1 Comment

Conversations between reporters and editors are a great thing. But at many newspapers, they don’t happen nearly often enough and when it comes to covering breaking news, I’m afraid they happen even less. We all are familiar with this scenario: The police scanner suddenly crackles with the news of a fire, reports of smoke coming […]

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Tags: Beat Development · Best Practices · Breaking News · Online · Training