editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Does your newspaper hide from its readers?

February 16th, 2008 · 3 Comments

I recently wanted to get in touch with a former colleague, but when I visited his newspaper’s website I quickly discovered that reaching anyone at his newspaper wouldn’t be that simple. And his newspaper is not alone. If we’re in the communication business, why do we make it so difficult for people to communicate with […]

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Tags: Audience Development · Best Practices · Carnival of Journalism · Editors · Industry · Online · Reporting · Traffic

Online story presentation: Give me a break

February 12th, 2008 · 4 Comments

Too many newspaper websites are simply online recreations of their printed products. These sites do little to take advantage of the opportunities being online provide. And worse, what bad habits they have in print, they replicate online. Case in point — long stories. It is well known that “lack of time” is one of the […]

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Tags: Audience Development · Best Practices · Industry · Innovation · Online · Reporting · Traffic

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]

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Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic

Consider forming your own reader feedback group

January 18th, 2008 · 1 Comment

How often do you bring your readers together? I know that probably sounds like a strange question and I can already imagine some of you sitting there shaking your heads as you read this, but seriously, how often do you get a group of readers (and even potential readers) together to talk? This isn’t such […]

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Tags: Beat Development · Branding · Innovation · Reporting · Research