editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Remember it’s not over until November 3

February 8th, 2008 · 1 Comment

If you think that surviving your state’s primary or caucus now means you can chill, I would urge you to think again. While covering the political machinations leading up to the party conventions or Nov. 3 might not be glamorous or exciting, to your readers it’s just as important. For many newspapers, covering the caucus […]

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Tags: Annual Events · Audience Development · Best Practices · Elections · Innovation · Online · Reporting · Tools · Twitter

Worthwhile or not — E&P’s coverage of NV and SC

January 19th, 2008 · No Comments

I’ll admit that I was initially dismayed to read that Editor & Publisher would be “blogging the vote in Nevada and South Carolina.” I wondered what could they add to the coverage of the Nevada caucuses and the South Carolina GOP primary. And it’s a fair question that newsrooms should always ask themselves, “What can […]

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Tags: Blogging · Elections · Online · Traffic

Keep them coming back for more – UPDATED

January 11th, 2008 · 5 Comments

Primaries and caucuses can be a traffic boon for newspaper websites. The days leading up to Election Day, the day of and even the days immediately thereafter can bring thousands and thousands of new unique visitors and possibly tens of thousands additional page views (and many, many, many more for larger papers). While most newsrooms […]

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Tags: Analytics · Audience Development · Best Practices · Branding · Industry · Innovation · Online