editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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When it comes to online staffing newspapers should play to win

December 24th, 2007 · 4 Comments

Although most newspaper companies appear set on a path that now includes significant emphasis on developing online products, just how they accomplish that varies from company to company. While some newspapers are seeking out partnerships, albeit even bad ones, others are going at it alone, building their staffs and charting their own courses. All these […]

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Tags: Advertising · Industry · Innovation · Online

Don’t let your website get lapped

December 18th, 2007 · 4 Comments

At too many newspaper websites, there is an all or nothing approach to innovation and change. I am frequently told “we’re going through a redesign” or “we’re getting a new CMS” as just some of the justifications for current site problems or sub-par functionality. But is that really the best approach? Many newsrooms leaders are […]

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Tags: Best Practices · Industry · Innovation · Online

Do you know where your newspaper is online? – UPDATED

December 12th, 2007 · 2 Comments

“If you build it, they will come,” goes the line from the popular Kevin Costner film “Field of Dreams.” Too often though, when it comes to online news operations, that line should read “if you don’t tell anyone you built it, will they still come?” Increasingly newspaper websites are embracing social news/networking sites. You see […]

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Tags: Best Practices · Industry · Innovation · Online · YouTube

A hire every newspaper should make

December 8th, 2007 · 1 Comment

I think it is great that the Knight Foundation has decided to create a position for an “Online Community Manager.” On both their website and via a YouTube video, they sum the position up as: “Do you live and breathe the blogosphere and practically live on the Net? Do you have a track record of […]

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Tags: Audience Development · Industry · Online