editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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My Interview at Digiday DPAC

July 24th, 2011 · No Comments

After speaking on the “Subscriptions, Paywalls and Real Money. Will Users Pay Up or Fade Away?“  panel at the Digital Publishing and Advertising Conference in New York City, I was interviewed by the folks from Scribemedia.org and no, my use of “monetization” is not intended for a drinking game…

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Tags: Advertising · Editor on the Verge · Editor on the verge · Local Newspapers · Online · Philly.com · revenue · technology

Your content is not rotisserie chicken

October 21st, 2008 · 3 Comments

Recently, I’ve found myself thinking a lot about Ron Popeil. An American inventor, Popeil is responsible for such gadgets as the Chop-O-Matic, the Veg-O-Matic, Hair in a Can Spray and the Showtime Rotisserie Oven which he hocked on many late night infomercials. It was this last product that has been on my mind much of […]

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Tags: Analytics · Best Practices · Editor on the verge · Editor on the Verge · Industry · Metrics · Traffic

In the name of efficiency, think first

March 5th, 2008 · 1 Comment

I believe that the phrase “no one can do it all and frankly no one should” must be part of the discussion at any newspaper serious about their online operation. As I wrote in a previous post, there is a growing sentiment at many papers that there are just too few people to tackle what […]

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Tags: Best Practices · Editor on the verge · Editor on the Verge · Editors · Industry · Innovation · Organization · technology · Tools

Reporters should pay attention to their online reputation

February 19th, 2008 · 2 Comments

Do you know who is talking about you? Newspaper reporters are used to readers writing letters to the editor complaining about or complementing their work. They know that their names can be raised at governmental meetings and even in other publications. But are they equally aware that their names may appear in online forums, chat […]

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Tags: Audience Development · Beat Development · Online · Reporting