editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Same old content doesn’t cut it for online readers

March 3rd, 2008 · 6 Comments

Honestly, I don’t understand newspapers who present their stories online as if they were publishing them on a printed page. It’s not just that lack of subheads in a 37-inch long story that frustrates me; it’s the complete ignorance of any web tools that could enhance story presentation and increase the amount of time readers […]

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Tags: Audience Development · Best Practices · Design · Editor on the Verge · Editor on the verge · Industry · Online · Tools · Traffic

Journalism mourns a loss

February 20th, 2008 · 6 Comments

Journalism, specifically newspapers, lost a champion and I lost a friend and mentor Tuesday night when Jonathan Maslow lost his year-long battle with cancer. Jonathan, 59, was assistant city editor at one of my former newspapers, the Herald News of West Paterson, NJ. But that experience doesn’t come close to describing his career. By the […]

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Tags: In Memoriam · Industry · Leadership

Redesign faux pas can turn off readers

February 18th, 2008 · 1 Comment

One of my former newspapers, a Gannett owned publication in Cherry Hill, NJ, recently unveiled it’s redesign. While it appears very similar to the Pluck-based redesigns released by other Gannett newspapers, I’m finding something a bit distracting. Maybe it’s me, what I can’t get past is all the “Summary text. Summary text. Summary text” and […]

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Tags: Audience Development · Best Practices · Design · Online

Does your newspaper hide from its readers?

February 16th, 2008 · 3 Comments

I recently wanted to get in touch with a former colleague, but when I visited his newspaper’s website I quickly discovered that reaching anyone at his newspaper wouldn’t be that simple. And his newspaper is not alone. If we’re in the communication business, why do we make it so difficult for people to communicate with […]

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Tags: Audience Development · Best Practices · Carnival of Journalism · Editors · Industry · Online · Reporting · Traffic