editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Survivalist News: How Far Will You Go for Readers?

August 15th, 2011 · No Comments

I need your help. No, I was not robbed while on vacation and am not trapped in some foreign city — I just need your vote. That’s right, your VOTE. Kevin Sablan of the Orange County Register and Bill Adee of the Chicago Tribune and myself (representing Philadelphia Media Network) are trying to get our panel […]

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Tags: Annual Events · Best Practices · Editor on the Verge · Editor on the verge · Industry · Innovation · revenue · Tools

Upcoming Speaking Engagement

July 24th, 2011 · No Comments

I’m excited to be able to share that I have been invited to represent Philadelphia Media Network and speak at Digital Content Monetization East 2011 taking place from October 11-14 in New York City. For those of you not familiar with DCM East, it is “a multi-stream summit incorporating only the most senior strategists and decision-makers […]

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Tags: Annual Events · Careers · Editor on the verge · Editor on the Verge · Industry · Innovation · Online · Philadelphia Media Network · Philly.com · revenue

Your content is not rotisserie chicken

October 21st, 2008 · 3 Comments

Recently, I’ve found myself thinking a lot about Ron Popeil. An American inventor, Popeil is responsible for such gadgets as the Chop-O-Matic, the Veg-O-Matic, Hair in a Can Spray and the Showtime Rotisserie Oven which he hocked on many late night infomercials. It was this last product that has been on my mind much of […]

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Tags: Analytics · Best Practices · Editor on the Verge · Editor on the verge · Industry · Metrics · Traffic

Not quite a blog post, but still worth a read

September 14th, 2008 · 2 Comments

I thought I would share this address that I gave at the Bi-Co Boot Camp at Bryn Mawr College. The event was a gathering of students from both Bryn Mawr and Haverford College who work, or are interested in working at the student newspaper, the Bi-College News. I was invited by Dave Merrell, a former […]

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Tags: Careers · Editor on the verge · Editor on the Verge · Editors · Education · Industry · Leadership · Online