editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Bad online practices from the New York Times

March 11th, 2008 · 5 Comments

OK, here’s a prime example of a lost linking opportunity that actually annoyed at least one reader (me). On Sunday, the New York Times posted a story “Dancers in the Crowd Bring Back ‘Thriller’.” It’s an interesting and entertaining piece about how Sony BMG has used viral marketing as part of the 25th anniversary of […]

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Tags: Audience Development · Best Practices · Editor on the Verge · Editor on the verge · Metrics · technology · Tools · Traffic

Your newsroom could learn something from TMZ… No, really

February 2nd, 2008 · 5 Comments

Do your story meetings look like TMZ‘s? If not, maybe they should? In most newsrooms, story meetings are near clandestine events, with participants marching, piles of paper in hand, to a conference room (or office) only to emerge anywhere from 30 minutes to an hour and a half later looking haggard and, in some cases, […]

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Tags: Best Practices · Editors · Industry · Innovation · Meetings

All hail Digg the liberator!!!

November 15th, 2007 · No Comments

On Wednesday, the Wall Street Journal announced a new program that will “enable its users to submit WSJ.com articles to Digg… and allow Digg users to view content currently available to WSJ.com subscribers.” After years of Journal content living behind a paid firewall, the reaction to the announcement has been expectedly euphoric. Is Digg’s goal […]

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Tags: Industry · Online

How Andy Rooney entertains himself

November 13th, 2007 · No Comments

Ok, so for those of your who missed Andy Rooney’s segment on 60 Minutes, the resident curmudgeon turned his “sharp” wit to newspapers, of all things. As you can see from this clip (sorry, CBS won’t let me embed their videos) Rooney complains about “vague” headlines, “cluttered” ads and reporters covering stories they really don’t […]

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Tags: Industry · Local Newspapers