editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Is it too late for an intervention?

November 23rd, 2008 · 6 Comments

I spent part of my Sunday morning visiting dozens of newspaper websites and by the time I was done I found myself wanting to scream. WAKE UP! LOOK AT WHAT YOU ARE DOING! Too many of the sites I visited looked as if they’re frozen in time or, at the very least, not working with […]

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Tags: Audience Development · Best Practices · Editor on the verge · Editor on the Verge · Industry · Innovation · Metrics · Online · Organization · technology · Tools · Traffic

Your content is not rotisserie chicken

October 21st, 2008 · 3 Comments

Recently, I’ve found myself thinking a lot about Ron Popeil. An American inventor, Popeil is responsible for such gadgets as the Chop-O-Matic, the Veg-O-Matic, Hair in a Can Spray and the Showtime Rotisserie Oven which he hocked on many late night infomercials. It was this last product that has been on my mind much of […]

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Tags: Analytics · Best Practices · Editor on the Verge · Editor on the verge · Industry · Metrics · Traffic

Don’t let bad content decisions take the wind out of your sails

February 15th, 2008 · No Comments

How fast can you turn your ship? When I look at many newspaper websites, I just can’t help but wonder why some stories are in a featured homepage slot and, even more so, why they remain there for so long. I recognize that every market has it’s own issues and what is a popular story […]

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Tags: Analytics · Best Practices · Data · Design · Industry · Metrics · Traffic

Get the most from your online data

December 31st, 2007 · 6 Comments

Recent posts by Jack Lail and Patrick Beeson got me wondering about how newspapers use the online data they collect. On Sunday, Jack wrote a post about the firing of career columnist Penelope Trunk allegedly because “her columns commanded low advertising rates.” He explained that: “Print media writers look askance at how ratings affect TV […]

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Tags: Analytics · Best Practices · Industry · Innovation · Metrics · Online