editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Experimentation is the path to online success

January 27th, 2008 · 11 Comments

One of the things that I truly love about having my own blog is the opportunity to experiment. This site has become my own personal laboratory where I can try out new ideas. If I read of something and want to see what it can do, I try it. And if it works I keep […]

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Tags: Audience Development · Best Practices · Blogging · Editor on the verge · Industry · Innovation · Online · Podcasts · Tools · Traffic

Don’t fear the Internet

November 26th, 2007 · No Comments

Journalists, take chances! I’m not saying try base jumping or alligator wrestling. All I’m suggesting is — try something new online. I’m truly surprised by the number of journalists who don’t use or even try sites like Twitter or Pownce, Facebook or Myspace, Mixx or Digg, del.icio.us or Mister Wong, the list; can go on […]

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Tags: Best Practices · Branding · Innovation · Online

Is there good traffic reporting online?

November 22nd, 2007 · 1 Comment

Does online traffic reporting work for you? While broadcast cable news spent most of Wednesday talking covering the situation at local airports and, in the case if CNN, highlighting the road traffic data available either through Google Maps or traffic.com, it wasn’t typically until the early afternoon that newspapers got on the bandwagon. Most newspaper […]

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Tags: Industry · Innovation · Local Newspapers · Online · Traffic