Maybe newsrooms need to take a page from websites and use the “private beta mode” approach to introduce new hardware or software. There is nothing like watching the excitement as online users scramble to try and get an invite to a recently launched site. And the buzz those efforts creates amount to viral marketing that […]
Go viral next time you’re doing a rollout
February 1st, 2008 · No Comments
Tags: Best Practices · Innovation · Organization · technology · Tools
