How fast can you turn your ship? When I look at many newspaper websites, I just can’t help but wonder why some stories are in a featured homepage slot and, even more so, why they remain there for so long. I recognize that every market has it’s own issues and what is a popular story […]
Don’t let bad content decisions take the wind out of your sails
February 15th, 2008 · No Comments
Tags: Analytics · Best Practices · Data · Design · Industry · Metrics · Traffic
Just call your content what it is
January 28th, 2008 · 1 Comment
Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]
Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic