editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Don’t let bad content decisions take the wind out of your sails

February 15th, 2008 · No Comments

How fast can you turn your ship? When I look at many newspaper websites, I just can’t help but wonder why some stories are in a featured homepage slot and, even more so, why they remain there for so long. I recognize that every market has it’s own issues and what is a popular story […]

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Tags: Analytics · Best Practices · Data · Design · Industry · Metrics · Traffic

Just call your content what it is

January 28th, 2008 · 1 Comment

Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]

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Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic