editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Does your newspaper hide from its readers?

February 16th, 2008 · 3 Comments

I recently wanted to get in touch with a former colleague, but when I visited his newspaper’s website I quickly discovered that reaching anyone at his newspaper wouldn’t be that simple. And his newspaper is not alone. If we’re in the communication business, why do we make it so difficult for people to communicate with […]

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Tags: Audience Development · Best Practices · Carnival of Journalism · Editors · Industry · Online · Reporting · Traffic

Newsletters – your secret to developing sources

January 13th, 2008 · 6 Comments

OK, so enough talking about ways to save the newspaper industry or the local newspaper. How about spending some time on something way more important, like how to save and advance your own reporting career? Well I’ve got an idea that will impress your editors, make your colleagues jealous and even make your job easier. […]

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Tags: Audience Development · Beat Development · Best Practices · Branding · Innovation · Reporting

How to cover breaking news online

November 10th, 2007 · No Comments

My intention with this blog is not to primarily use it as a venue to promote work done by my own company. However, I believe I need to make an exception when one of my newspapers does something that can be a lesson to the broader industry. Such a moment has occurred. Allow me to […]

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Tags: Best Practices · Breaking News · Ottaway