editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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What does “Most Popular” mean on your site?

February 4th, 2008 · 2 Comments

Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site. But as a visitor to these sites, the […]

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Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic

Don’t fear the Internet

November 26th, 2007 · No Comments

Journalists, take chances! I’m not saying try base jumping or alligator wrestling. All I’m suggesting is — try something new online. I’m truly surprised by the number of journalists who don’t use or even try sites like Twitter or Pownce, Facebook or Myspace, Mixx or Digg, del.icio.us or Mister Wong, the list; can go on […]

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Tags: Best Practices · Branding · Innovation · Online

Thanks for stopping by

November 17th, 2007 · No Comments

It’s my plan to blog Monday through Friday (holidays included). So I’m off for the weekend. You can continue to follow me via twitter, digg, pownce, etc. But in any case, make sure you check back for a new post Monday morning.

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Tags: Mission

All hail Digg the liberator!!!

November 15th, 2007 · No Comments

On Wednesday, the Wall Street Journal announced a new program that will “enable its users to submit WSJ.com articles to Digg… and allow Digg users to view content currently available to WSJ.com subscribers.” After years of Journal content living behind a paid firewall, the reaction to the announcement has been expectedly euphoric. Is Digg’s goal […]

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Tags: Industry · Online