editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Get the most from your online data

December 31st, 2007 · 6 Comments

Recent posts by Jack Lail and Patrick Beeson got me wondering about how newspapers use the online data they collect. On Sunday, Jack wrote a post about the firing of career columnist Penelope Trunk allegedly because “her columns commanded low advertising rates.” He explained that: “Print media writers look askance at how ratings affect TV […]

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Tags: Analytics · Best Practices · Industry · Innovation · Metrics · Online