editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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Don’t let your website get lapped

December 18th, 2007 · 4 Comments

At too many newspaper websites, there is an all or nothing approach to innovation and change. I am frequently told “we’re going through a redesign” or “we’re getting a new CMS” as just some of the justifications for current site problems or sub-par functionality. But is that really the best approach? Many newsrooms leaders are […]

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Tags: Best Practices · Industry · Innovation · Online

Do you publish in 3-D?

November 16th, 2007 · No Comments

I find one-dimensional articles disappointing; they cause newspapers to miss out on important opportunities to engage readers, to educate them and to keep them coming back for more. One-dimensional articles reek of laziness and, I would argue, can be the sign of an insecure newsroom. One-dimensional articles do not provide related links, do not include […]

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Tags: Audience Development · Best Practices · Online