editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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At a loss for words

March 30th, 2008 · 5 Comments

So a funny thing happened to me on my way to starting my new job. In addition to everyone in our household (with the exception of our cat, Boo) getting monstrously sick, I managed to lose my bloggers voice. I initially chalked up the occurrence to the toll the flu had taken on my body, […]

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Tags: Blogging · Editor on the Verge · Editor on the verge · Industry · Mission

Are your newspaper racks working for or against you?

December 22nd, 2007 · 7 Comments

I don’t know about you, but I would never buy something from a store whose sign was falling off, that had graffiti scrawled on its walls, a window that can barely be seen through and a door that was dented — not to mention products that weren’t always current or were frequently sold out. Yet […]

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Tags: Best Practices · Branding · Industry · Innovation · Local Newspapers