Continuing the theme I began yesterday, I’m going to focus on another way for you to not only keep, but advance your reporting career. This is one of those ideas that I truly believe newspaper companies should be already doing as a matter of course. But since many are not, I encourage you to do […]
Do people “flip” over your business cards?
January 14th, 2008 · 1 Comment
Tags: Audience Development · Beat Development · Branding · Carnival of Journalism · Innovation · Reporting
Editors: Let your video go
November 12th, 2007 · 2 Comments
I continue to be amazed and frustrated by just how many newspapers refuse to recognize the value of social networks. It seems as if the daily newspapers in the state where I live, New Jersey, are either blind to these opportunities or are still under the belief that they are operating in a bygone era. […]
Tags: Audience Development · Branding · Video
Brand that YouTube page
November 6th, 2007 · 3 Comments
For some time large media organizations such as NBC, BET, the Washington Post and even Al Jazeera have been building online audience via a presence on YouTube. Smaller news organizations should take advantage of the gains association with this popular site offers. Creating an account is free and easy, but don’t stop there. Before you […]
Tags: Audience Development · Branding · YouTube
