editor on the verge

Online musings from the newsroom and beyond . . . by Yoni Greenbaum

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A second life for online content

January 10th, 2008 · 2 Comments

Is it a bad thing if the New York Times is repurposing blog content for print? On Wednesday, New York Observer Leon Neyfakh, reported in his “Off the Record” column that the Times was planning on printing portions of the “City Room” blog in the daily newspaper. “While items from City Room are regularly repackaged […]

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Tags: Audience Development · Blogging · Branding · Industry · Innovation · Online

Website changes + no notice = frustrated readers

December 26th, 2007 · 6 Comments

Everyone loves a surprise, right? When it comes to Hanukkah, Christmas for even birthday gifts, surprises are a big hit. But in terms of your website, surprises don’t really work. Having been part of a number of redesigns, I can tell you that out of all the complaints that will typically come in, number one […]

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Tags: Best Practices · Industry · Innovation · Online · Ottaway

How well do you know your readers?

December 11th, 2007 · 1 Comment

Am I really a hypocrite? A colleague recently asked me why I schedule my blog post to be published at 6 a.m. He pointed out that it was decidedly old-school to write something and then let it sit around. Didn’t I see a problem in giving lectures to online editors about the immediacy of the […]

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Tags: Audience Development · Best Practices · Online

Help Wanted: Totally out of touch reporter

November 27th, 2007 · 5 Comments

I’ve been thinking recently about the skills we expect from new reporters. If you peruse help-wanted ads for newspaper reporters on JournalismJobs.com, you find description of required skills such as: “The ability to write fast, in a concise, effective manner, is another key qualification for this position.”

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Tags: Industry · Local Newspapers