So now that you’re publishing a weekly newsletter highlighting your work AND interacting with readers and potential readers AND you now have a double-sided business card that displays all the great ways people can interact with you AND you’ve become the envy of your colleagues and the pride of your editors, what’s left to do? […]
Walk your beat online
January 15th, 2008 · 3 Comments
Tags: Beat Development · Best Practices · Innovation · Online
Do people “flip” over your business cards?
January 14th, 2008 · 1 Comment
Continuing the theme I began yesterday, I’m going to focus on another way for you to not only keep, but advance your reporting career. This is one of those ideas that I truly believe newspaper companies should be already doing as a matter of course. But since many are not, I encourage you to do […]
Tags: Audience Development · Beat Development · Branding · Carnival of Journalism · Innovation · Reporting
Are you setting yourself up for a “beat”down?
January 4th, 2008 · No Comments
One of the great things about your newspaper having a website is that the painful sting of getting beaten does not have to last a full day. It used to be that reporters would grab a copy of the competitor’s newspaper on the way to work, discover that they had been beaten and have to […]
Tags: Beat Development · Best Practices · Breaking News · Google · Industry · Local Newspapers · Online · Reporting
Office Hours — Your local reporter is in
December 19th, 2007 · 5 Comments
Reporters who are interested in spending time out of their newsrooms while still pleasing their editors and maintaining productivity might consider adopting a simple practice — holding office hours. In many cases, just the phrase “office hours” evokes thoughts of college or grad school, of meetings with professors and teaching assistants in musty, windowless offices. […]
Tags: Beat Development · Best Practices · Innovation · Local Newspapers · Reporting