Maybe newsrooms need to take a page from websites and use the “private beta mode” approach to introduce new hardware or software. There is nothing like watching the excitement as online users scramble to try and get an invite to a recently launched site. And the buzz those efforts creates amount to viral marketing that […]
Entries Tagged as 'Tools'
Go viral next time you’re doing a rollout
February 1st, 2008 · No Comments
Tags: Best Practices · Innovation · Organization · technology · Tools
Don’t just go for the data home run
January 31st, 2008 · No Comments
I’m a big fan of data. My first newspaper job involved working with Paradox and Q&A for a project that analyzed municipal services in New York City. And a I applaud newspapers for attempting to empower their readers by providing them with a variety of government data. But I really wish that before they waded […]
Tags: Audience Development · Beat Development · Best Practices · Data · Innovation · Online · Tools · Traffic
Strengthen the blogging community in your area
January 29th, 2008 · 2 Comments
In his blog The Exploding Newsroom, John Hassell poses the fascinating question — just how do newspapers build relationships with local bloggers? I’ll admit that I started thinking about writing this piece after just reading the beginning of his post. While he offers “one simple way to start: Make the local blogosphere a beat,” I […]
Tags: Audience Development · Blogging · Innovation · Online · Tools · Training
Experimentation is the path to online success
January 27th, 2008 · 11 Comments
One of the things that I truly love about having my own blog is the opportunity to experiment. This site has become my own personal laboratory where I can try out new ideas. If I read of something and want to see what it can do, I try it. And if it works I keep […]
Tags: Audience Development · Best Practices · Blogging · Editor on the verge · Industry · Innovation · Online · Podcasts · Tools · Traffic