I don’t know about you, but I would never buy something from a store whose sign was falling off, that had graffiti scrawled on its walls, a window that can barely be seen through and a door that was dented — not to mention products that weren’t always current or were frequently sold out. Yet […]
Entries Tagged as 'Local Newspapers'
Are your newspaper racks working for or against you?
December 22nd, 2007 · 7 Comments
Tags: Best Practices · Branding · Industry · Innovation · Local Newspapers
Dear Santa, from your favorite newsroom
December 21st, 2007 · No Comments
Dear Santa – As folks whose lives are shaped by deadlines, we are sorry we are writing to you so close to yours. We know that, by now, you have received most of your requests, but Santa our newsroom has been really, really busy — producing evergreen copy and the pages that will fill our […]
Tags: Advertising · Industry · Local Newspapers
Office Hours — Your local reporter is in
December 19th, 2007 · 5 Comments
Reporters who are interested in spending time out of their newsrooms while still pleasing their editors and maintaining productivity might consider adopting a simple practice — holding office hours. In many cases, just the phrase “office hours” evokes thoughts of college or grad school, of meetings with professors and teaching assistants in musty, windowless offices. […]
Tags: Beat Development · Best Practices · Innovation · Local Newspapers · Reporting
Why the “A” section leaves me feeling empty
December 17th, 2007 · 4 Comments
Like many people, I read my local newspapers for the local news. Between the Internet and the 24-hour news networks, I think many of us like to give the limited amount of time that we have to read the newspaper to local stories. Now if you’re a newspaper editor or publisher, none of that is […]
Tags: Advertising · Best Practices · Industry · Local Newspapers · Online