How fast can you turn your ship? When I look at many newspaper websites, I just can’t help but wonder why some stories are in a featured homepage slot and, even more so, why they remain there for so long. I recognize that every market has it’s own issues and what is a popular story […]
Entries Tagged as 'Design'
Don’t let bad content decisions take the wind out of your sails
February 15th, 2008 · No Comments
Tags: Analytics · Best Practices · Data · Design · Industry · Metrics · Traffic
Just call your content what it is
January 28th, 2008 · 1 Comment
Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]
Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic
This is not how to treat your readers
January 5th, 2008 · 2 Comments
Don’t do this to your readers. This is why you should test your site before you launch. Take that extra day or two or three and make sure everything, including your links, work and that you’ve remembered to remove dummy copy.
Tags: Best Practices · Design · Industry · Online · Traffic