Increasingly, on newspaper websites, I see “Most Viewed,” “Most popular” and “Most Linked” lists. Having my own blog, I know that these types of features can help increase the amount of time that people spend on a site and interlinking helps spread page rank throughout the site. But as a visitor to these sites, the […]
Entries Tagged as 'Branding'
What does “Most Popular” mean on your site?
February 4th, 2008 · 2 Comments
Tags: Analytics · Audience Development · Best Practices · Branding · Metrics · Online · Tools · Traffic
Just call your content what it is
January 28th, 2008 · 1 Comment
Many newspapers have created space on their homepages to highlight news that is breaking or new. Often these columns or sections are given a headline of “Breaking News,” “News Updates” or “Latest Headline.” Readers, I believe, expect to find just that — current news of some significance, be that crime, political or weather-related stories, etc. […]
Tags: Audience Development · Best Practices · Branding · Design · Online · Traffic
Consider forming your own reader feedback group
January 18th, 2008 · 1 Comment
How often do you bring your readers together? I know that probably sounds like a strange question and I can already imagine some of you sitting there shaking your heads as you read this, but seriously, how often do you get a group of readers (and even potential readers) together to talk? This isn’t such […]
Tags: Beat Development · Branding · Innovation · Reporting · Research
Drive your own career via the Internet
January 16th, 2008 · 2 Comments
Who do you share your work with? I can recall working the city desk on the weekend and watching reporters sitting with a stack of newspapers cutting out their stories to send to sources, family and, of course, save for themselves. While I’m sure that this exercise still occurs at newspapers throughout the world, my […]
Tags: Audience Development · Beat Development · Branding · Online · Reporting