Do your story meetings look like TMZ‘s? If not, maybe they should? In most newsrooms, story meetings are near clandestine events, with participants marching, piles of paper in hand, to a conference room (or office) only to emerge anywhere from 30 minutes to an hour and a half later looking haggard and, in some cases, […]
Entries from February 2008
Your newsroom could learn something from TMZ… No, really
February 2nd, 2008 · 5 Comments
Tags: Best Practices · Editors · Industry · Innovation · Meetings
Go viral next time you’re doing a rollout
February 1st, 2008 · No Comments
Maybe newsrooms need to take a page from websites and use the “private beta mode” approach to introduce new hardware or software. There is nothing like watching the excitement as online users scramble to try and get an invite to a recently launched site. And the buzz those efforts creates amount to viral marketing that […]
Tags: Best Practices · Innovation · Organization · technology · Tools
