You’ll have to forgive me if today’s post is a bit on the short side. We’ve got our Online Directors in for a conference this week and I’ve been focusing on analyzing the impact of social network content distribution and developing content plans for some other products. But with the time I have, I thought […]
Entries from December 2007
Your identity and your videos
December 5th, 2007 · No Comments
Tags: Audience Development · Best Practices · Video · YouTube
Get free help with video distribution
December 4th, 2007 · No Comments
Since videos seem to be all the rage in newsrooms across the country, I thought I would share one of my favorite tips for getting your video out to the masses. As many of us have learned, it is no longer enough to post your videos on your own site. In order to reach the […]
Tags: Audience Development · Branding · Traffic · Video · YouTube
Why Meta Tags are important – even for you
December 3rd, 2007 · 1 Comment
Lately at Ottaway, we’ve been encouraging the online staff at our newspapers to complete the meta tags for the pages on their sites — specifically keywords and descriptions. Not generic keywords or descriptions mind you, but relevant and researched data. Simply put, we see incomplete tags as missed opportunities. But as I spoke with friends […]
Tags: Best Practices · Meta Tags · Ottaway
AIDS coverage takes a step backwards
December 1st, 2007 · No Comments
On the same day that it was reported that “government’s estimate of annual new HIV infections is likely to rise as much as 50 percent,” news that coincided with the world-wide observance of World AIDS Day, I was shocked to see that only two of the more then two dozen daily newspapers in New York […]
Tags: Annual Events · Local Newspapers
