Ok, so it didn’t take long for me to violate one of my own rules for this blog – thou shalt never point out a problem without offering a solution. In my Monday post “On Sunday, murder is an easy sale,†I wrote about how I believe that TV news and newspapers are drawn to […]
Entries from November 2007
How newspapers can solve their “crime problem”
November 20th, 2007 · No Comments
Tags: Best Practices · Mission
On Sundays, murder is an easy sale
November 19th, 2007 · 1 Comment
If there is murder, deadly fires and general mayhem leading your local newscast, it MUST be Sunday night. Despite the bleak nature of these types of stories they are the ones TV news often relies on. And like TV, newspapers also have a tendency to depend on crime reporting. Why do they do it? Because […]
Tags: Breaking News · Industry · TV
Thanks for stopping by
November 17th, 2007 · No Comments
It’s my plan to blog Monday through Friday (holidays included). So I’m off for the weekend. You can continue to follow me via twitter, digg, pownce, etc. But in any case, make sure you check back for a new post Monday morning.
Tags: Mission
Do you publish in 3-D?
November 16th, 2007 · No Comments
I find one-dimensional articles disappointing; they cause newspapers to miss out on important opportunities to engage readers, to educate them and to keep them coming back for more. One-dimensional articles reek of laziness and, I would argue, can be the sign of an insecure newsroom. One-dimensional articles do not provide related links, do not include […]
Tags: Audience Development · Best Practices · Online